Driving the Member Journey: A new perspective on association marketing and engagement
Posted by RandallBraintrust Professional Institute
10 days ago
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Association Operations *
Association Management
Business Operations
Finance and Accounting
Human Resources
Governance & Advocacy *
Governance Operations
Government/Political
International Relations
Legal
Marketing & Communications *
Communications
Marketing
Public Relations
Publisher Services
Meetings & Events *
Audio & Visual
Event Planning
Event Services
Event Venues
Exhibits & Sponsorships
Travel Services
Virtual Meetings
Member Value *
Career Development
Education & Certification
Member Services
Non-Dues Revenue
Technology *
IT Services
Software Services
Software Solutions
Technology Operations
Services Offered *
Types of Services
Reach & Scope *
Reach & Scope
Back
10 days ago
Have your members suddenly decided that a computer – not a professional community – is how they will succeed? Are each of your digital initiatives working, but seem to be in a silo, disconnected from each other? And have you unwittingly become overburdened by "investing" in Social Media activities, new member management systems, and even more “zoom”, with little to show for it?
Today's organizations are faced with many challenges: Cost pressures. Unengaged members. Heightened competition from non-traditional sources. Changes in technology. And perhaps, older marketing strategies that might benefit from a new perspective.