When was the last time you reviewed your association’s key messages, put them through a stress test, and made sure your team had them ready to go?

If you haven’t done it in a while, it’s worth the time.  Whether it’s a conference, networking opportunity or last-minute media interview, the chance to advance your association’s goals through great communication can pop up at anytime.  It’s crucial that you and your team are ready, that your messages reflect your latest positions, and that your audience can relate.