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6-10 Employees | 2 Contacts
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2000

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800-191 Lombard Avenue, Winnipeg, MB R3B-0X1, CAN

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We Help Board-Led Organizations Succeed at Change.

Leading change that sticks is challenging - even more so in Board-led organizations. Why? Because change requires clear, focussed, credible and consistent communication along with unwavering organizational commitment. 

This means leadership has to be on the same page of the same script - all day, every day. They have to support this with a plan and the resources to see the change through and wrap it all in a brand that inspires because it is meaningful and credible.

At Honest Agency, we help organizations build authentic brands that start at the top - working with your board and leadership team on a Strategic Plan that is made to be communicated, activated and measured. 

We clarify your purpose, positioning, and messaging. We help you set reasonable priorities and support you in working them through. We align the Strategic Plan with departmental plans and objectives using exactly the same process and terminology, so everyone's activities align. 

We take all we've learned about who you are, what you stand for and what is important to you and turn it into a visual brand that connects staff, volunteers, members and stakeholders around what matters most.

With experience assisting hundreds of organizations, we help association leaders solidify brands that connect from the inside out - transforming your association into a trusted, powerful brand.

We Help Board-Led Organizations Succeed at Change.

Leading change that sticks is challenging - even more so in Board-led organizations. Why? Because change requires clear, focussed, credible and consistent communication along with unwavering organizational commitment. 

This means leadership has to be on the same page of the same script - all day, every day. They have to support this with a plan and the resources to see the change through and wrap it all in a brand that inspires because it is meaningful and credible.

At Honest Agency, we help organizations build authentic brands that start at the top - working with your board and leadership team on a Strategic Plan that is made to be communicated, activated and measured. 

We clarify your purpose, positioning, and messaging. We help you set reasonable priorities and support you in working them through. We align the Strategic Plan with departmental plans and objectives using exactly the same process and terminology, so everyone's activities align. 

We take all we've learned about who you are, what you stand for and what is important to you and turn it into a visual brand that connects staff, volunteers, members and stakeholders around what matters most.

With experience assisting hundreds of organizations, we help association leaders solidify brands that connect from the inside out - transforming your association into a trusted, powerful brand.

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a Partner

1 year ago
posted an updated on the listing
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Why This Winnipeg Business is Giving Away $60,000 of Work

This story is reprinted from the Winnipeg Chamber of Commerce.

Raise your hand if you’ve ever caught yourself thinking something like…

“I’m always busy working for my organization, and never ON my organization.”

“There’s an outcry of demand for my organization’s support, but people can’t find us. When they can, my team is small, and on the verge of locking themselves away with nothing but Netflix and a pint of Ben & Jerry’s if I put one more thing on their to-do list.”

“Even I’m scared to look at my website.”

If you work for a nonprofit in Winnipeg, your arm’s probably sore by now.

The bad news is, the path to solving this stuff is usually long, complicated and expensive. Coming up with KPI-smashing strategy, reinvigorating your culture and purging your website like your closet you’ve meant to refresh since 2017, takes time, talent and often, too much money.

The good news is, we know someone who wants to help.

Meet Honest Agency

For 24 years, Honest Agency has been at the forefront of brand building in Winnipeg and beyond. From their Exchange District office nestled in 191 Lombard Avenue, they work with local, national and international brands to create company personas, connect them with audiences, and make sure they look as good as they feel.

Plenty of agencies boast branding in the services section of their website. But check out Honest’s home page and you’ll see what sets them apart is they don’t just build brands.

“We build brands people love,” says Sherril Matthes, Honest Agency’s Partner and Organizational Strategy Lead. “These reflect the values of their stakeholders, deliver consistently on their brand promise and look great.”

And to do so, Sherril says, you have to get a little… personal.

“We’re known for the degree by which we invest in understanding our clients - their current situation and desired future state. We’ve been told by our clients that we dig deeper and build more clarity than any other agency they’ve worked with.”

Tireless research and investigation might not sound like your ideal first date, but this meticulousness enables Honest to craft brands that truly reflect the values and culture of the organizations they work with – which we think is downright romantic. But like Sherril notes, it is an investment – one that many nonprofits simply aren’t equipped for.

When you rely on volunteers, donations, and in some cases, wildly fluctuating government funding, every penny counts. Throw in a handful of staff managing a truckload of daily responsibilities, and it can be incredibly difficult to worry about anything that isn’t right in front of your face, directly contributing to your mandate.

Which sucks, because it’s important.

A strong brand is the backbone behind your organization’s appearance, messaging and culture. It helps you drive awareness, build trust, and attracts vital support from donors, volunteers, and partners. Without a clear identity and consistent messaging, their efforts might get lost in the noise.

Your brand helps craft a narrative that resonates, making it easier for you to connect with your community, amplify your mission, and ultimately increase your impact. It’s not just about a nice colour palette and logo—it’s about building a sustainable presence in the hearts and minds of Winnipeggers.

And you know this, because you’ve seen this. Honest is behind some of our province and country’s coolest rebrands working toward powerful goals, like helping establish CPHR as a national leader, protecting Manitoba’s fisheries with Fish Forward and reducing employee turnover with Manitoba Hydro’s Keeyask.

But now they’re launching an initiative aimed at bringing the juice to one deserving organization here in Winnipeg – for free.

A Refreshing Opportunity for Winnipeg Not-for-Profits

This fall, Honest Agency is offering a $60,000 brand transformation program pro-bono to one Winnipeg nonprofit or social enterprise.

It’s called The Lemonade Project. Pretty sweet.

The program includes a new strategic plan, a brand strategy and a rebrand, internal work to support organizational culture, and regular check-ins for up to two years.

“Everyone needs a new perspective once in a while,” says Sherril. “We take a fresh look at the logo and brand, but also where the organization is headed, where they can add the most value, and whether the culture is helping them get there.”

Anyone who wants to learn more or apply can hit this link to The Lemonade Project Application Form and follow the instructions. Then, a committee of Winnipeg executives in the not-for-profit and business community are responsible for evaluating, interviewing and choosing a candidate to participate. The application deadline is September 27, so make sure to apply or share with someone who might be interested soon.

When we first heard of The Lemonade Project, we were excited at the chance to share it, because we know this is what our members stand for at The Chamber – empowering local organizations to tell their stories, connecting across communities, and building a lasting, uplifting network.

Sherril says that’s the reason Honest joined The Chamber in the first place, to network and support our business community.

So for those interested in their own branding journey, we asked Sherril her best piece of advice.

“Play the long game. Branding is not a fast process, nor is it a ‘set it and forget it’ exercise. Getting your brand right the first time, nurturing it along the way and creating brand integrity will be the best investment you will ever make in your business.”

Hit this link to learn more about Honest Agency on their website.


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800-191 Lombard Avenue, Winnipeg, MB R3B-0X1, CAN