Demo Days

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Overview

A Demo Day is a live, interactive online event organized by an association, where a subset of its members—who are active buyers in a specific product category—attend live demonstrations to compare different options.

Associations sell demo slots to vendors and market the events to their members. The attendees are qualified buyers actively looking to make purchases in the respective product category.

Matchbox platform offers Netflix-like interface to browse marketing collateral of each company, attend live demos & Q&A, and “drop a business card” to indicate follow-up interest to vendors.

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