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Top 10 Membership Engagement Strategies

Posted by Jeff H.   from MemberView, Your Membership Growth Partner

94 days ago

For your membership association, keeping members engaged and on board is vitally key to your growth.

It's all about consistently offering something valuable that really clicks with what your members are looking for and what they need as they grow and change. 

Let's dive into some cutting-edge ways to make sure your members feel connected and valued:

1. Understand Members Needs

Use data analytics to understand member preferences and deliver personalized content and communication. 

2. Member-Only Benefits

Ensure your top benefits are exclusive to members, such as access to events, specialized research, tools, or software that can help them in their professional growth.

3. Must-Attend Events

Host events with compelling speakers and relevant topics that draw members together and provide learning opportunities.

4. Host an Annual Celebration Event

Host a flagship event that serves as the highlight of the year, offering unparalleled networking, learning, and professional development opportunities.

5. Foster Knowledge Networks

Support the creation of special interest groups within your association to cater to the diverse interests and sectors of your membership.

6. Celebrate Your Members

Implement a recognition program to celebrate member achievements, contributions, or milestones within the association or their professional field.

7. Grow Through Mentorship

Establish mentorship opportunities that allow experienced professionals to guide newer members, fostering a sense of community and support.

8. Listen and Evolve

Monitor engagement through participation rates, renewal rates, and active involvement in association activities to identify areas for improvement.

9. Build Strategic Partnerships

Partner with other organizations, universities, or industry leaders to provide additional resources, events, or benefits that can enhance member value.

10. Embrace Tech Innovations

Consider developing a mobile app that allows members to easily access resources, update their profiles, register for events, and network with peers.


Rolling out these strategies isn't just about putting plans into action, it's about crafting them with your members professional aspirations and personal passions in mind. 

Staying innovative and always listening to what your members have to say is crucial in nurturing a community that's not just active, but loyal and deeply connected. 

Discover more about MemberView and connect with Jeff Hanlan, our President, by visiting our website at www.memberview.ca. For direct inquiries, email jeff@memberview.ca or call us at 905-551-3254. We're here to transform your membership strategy and ensure your association's success.

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