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MemberView, Your Membership Growth Partner

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Helping Associations Build Membership That Lasts

I’ve worked alongside some of Canada’s most economically important individual and industry associations, leading membership strategy, teams, and transformation through periods of growth, disruption, and change.

MemberView exists for one reason: to help associations build strong, resilient membership communities that deliver real value and stand the test of time.

I don’t approach membership as a campaign or a department. I approach it as a system. One that connects recruitment, onboarding, engagement, and retention into a clear, sustainable lifecycle. That experience is captured in the ROAR Method™, a proven framework designed to help associations grow more lifetime members, not just short-term wins.

Associations work with MemberView when they need:

  • Senior-level membership leadership without the cost of a full-time hire
  • A trusted partner to guide teams through transition, growth, or stalled momentum
  • Practical training, tools, and consulting grounded in real-world association experience
  • Support modernizing membership strategy, including responsible and practical use of AI

As a certified AI for Associations professional, I also help associations thoughtfully explore how technology and AI can support member value, staff capacity, and smarter decision-making without losing the human side of membership.

My work often includes fractional membership leadership, hands-on consulting, and training programs, including:

  • The ROAR Methodâ„¢ for building sustainable membership lifecycles
  • The 3V Membership Sales Program, designed specifically for industry associations looking to recruit, engage, and renew more members through value-led conversations

Above all, I work as part of your team. Practical. Collaborative. On budget. Focused on outcomes that matter to your members and your organization.

If you’re looking for a partner who understands associations, respects your mission, and knows what it takes to build membership that lasts, I’d welcome the conversation.

Contact me at 905-551-3254 for a valuable, no-obligation chat. It's time to unlock your association's full growth potential.

Helping Associations Build Membership That Lasts

I’ve worked alongside some of Canada’s most economically important individual and industry associations, leading membership strategy, teams, and transformation through periods of growth, disruption, and change.

MemberView exists for one reason: to help associations build strong, resilient membership communities that deliver real value and stand the test of time.

I don’t approach membership as a campaign or a department. I approach it as a system. One that connects recruitment, onboarding, engagement, and retention into a clear, sustainable lifecycle. That experience is captured in the ROAR Method™, a proven framework designed to help associations grow more lifetime members, not just short-term wins.

Associations work with MemberView when they need:

  • Senior-level membership leadership without the cost of a full-time hire
  • A trusted partner to guide teams through transition, growth, or stalled momentum
  • Practical training, tools, and consulting grounded in real-world association experience
  • Support modernizing membership strategy, including responsible and practical use of AI

As a certified AI for Associations professional, I also help associations thoughtfully explore how technology and AI can support member value, staff capacity, and smarter decision-making without losing the human side of membership.

My work often includes fractional membership leadership, hands-on consulting, and training programs, including:

  • The ROAR Methodâ„¢ for building sustainable membership lifecycles
  • The 3V Membership Sales Program, designed specifically for industry associations looking to recruit, engage, and renew more members through value-led conversations

Above all, I work as part of your team. Practical. Collaborative. On budget. Focused on outcomes that matter to your members and your organization.

If you’re looking for a partner who understands associations, respects your mission, and knows what it takes to build membership that lasts, I’d welcome the conversation.

Contact me at 905-551-3254 for a valuable, no-obligation chat. It's time to unlock your association's full growth potential.

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47 Aelick Crt, Bradford, ON L3Z0S9, CAN