Overview

Digging Into Member Mindsets

Willow Marketing specializes in attitudinal research and segmentation studies aimed at helping associations gain a deeper understanding of their members' mindsets, attitudes, priorities, and behaviors.

They conduct large-scale surveys of association members nationwide to uncover insights and group members into key attitudinal segments based on perceived needs and values. Their research enables associations to tailor engagement, messaging, programs and services to the priorities of each member segment.

Willow provides comprehensive segmentation research reports, findings webinars explaining the data, and strategic consulting on how associations can apply the insights to better meet member needs and advance their mission.

Digging Into Member Mindsets

Willow Marketing specializes in attitudinal research and segmentation studies aimed at helping associations gain a deeper understanding of their members' mindsets, attitudes, priorities, and behaviors.

They conduct large-scale surveys of association members nationwide to uncover insights and group members into key attitudinal segments based on perceived needs and values. Their research enables associations to tailor engagement, messaging, programs and services to the priorities of each member segment.

Willow provides comprehensive segmentation research reports, findings webinars explaining the data, and strategic consulting on how associations can apply the insights to better meet member needs and advance their mission.

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3590 N. Meridian St. Suite 200, Indianapolis, IN, USA