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Revolutionize Association Management with Wicket Wicket Inc. is at the forefront of revolutionizing association management. We have reinvented how associations manage and engage their members, allowing them to integrate seamlessly with bes... View More
We help associations boost engagement, optimize operations, and achieve goals with agility and impact. Stratford Group is a management consulting firm that can help you change your organization for the better. With three are... View More
Partnering for Success Building Connections that MatterHigher Logic specializes in creating customized online communities and engagement platforms to connect association members, facilitate collaboration, and drive loyalty. With expertise ... View More
Comprehensive Support for Associations AMCES Ltd. - Association Consulting Services offers a comprehensive range of support services designed to help associations thrive in a rapidly evolving landscape. With our deep understanding of the... View More
Digital Credentials and Badges for Associations CanCred.ca is a leading provider of digital credentialing solutions for associations in Canada. We help associations transition from traditional paper-based credentials to secure, verifiable,... View More
Unlock Your Association's Potential The Portage Group offers information-driven planning, advisory and implementation support across multiple integrated service areas that include member and market research, strategic planning, organizati... View More
Technology Solutions for Associations 100% Canadian owned and operated. Koza has been supplying IT support, IT management, Cloud, Cyber Security, Website, MS 365 and database management services to not for profit organizations since 2005. ... View More
Experience Vancouver's Premier Downtown Hotel. The Vancouver Marriott Pinnacle Downtown Hotel offers premier accommodations in the heart of Vancouver, Canada. Guests can enjoy a range of modern amenities such as a fully-equipped fitness ce... View More
Activity
Build Buy-In and Buzz: How to Market Member-Driven Demo Days to Engage New Sponsors
We want to share with you an inspiring story from Kristin Wells, CMP, Senior Director of Events & Business Development at Massachusetts Society of CPAs (MassCPAs), who took that guessing game right out of the mix by letting her members’ needs guide her through every step.
AI in 2025: What’s Hype vs. What Actually Helps? 🤖
AI is everywhere—but what’s actually useful for associations? Let’s cut through the noise.
On Thursday, Feb 13, at 3:00 PM EST, I’m hosting a live webinar where we’ll break down:
✅ The AI trends shaping 2024
✅ Practical ways to boost engagement, events, and operations
✅ What’s real, what’s overhyped, and what to do next
No fluff, just real insights on making AI work for you. Whether you’re an AI skeptic or already experimenting, this session is for you!
📅 Save your spot here → https://grype.memberlounge.app/events/webinar-ai-trends-for-the-new-year-a-practical-guide-0wtl?utm_source=insightguide&utm_medium=forum&utm_campaign=aitrends_webinar
What AI trend are you most curious (or skeptical) about? Drop a comment! ⬇️
A powerful tool that most leaders overlook
I’m going to share a powerful tool that most leaders overlook—one that has helped me save time, energy, and frustration. 🏆
When I began working with Dan Doyle, we didn’t realize how different our styles were. 🍎🍊
I’m action-oriented and quick to jump in, while Dan is thoughtful and strategic.
We came across many situations where we were at risk of causing major friction.
🏃♀️➡️My fast-paced approach often felt rushed to him, and his slower approach felt like a roadblock to me🚧.
If you’ve ever experienced tension because you and a colleague, partner, or team member just aren't connecting, you know exactly how draining it can be. 😫
Maybe it’s the constant back-and-forth or the frustration of being misunderstood.
A major problem here is miscommunication—and it’s often because we don’t recognize how our own styles affect others.
💡 The solution is simple: understand your style and how to adapt to others.
I know some of you might be thinking, “I don’t have time to dive into assessments right now.”
But this isn’t about extra work—it’s about saving you time in the long run by improving your relationships and communication skills.
(honestly, learning about your own style and the differences with others is a lot of fun!😁)
If you could stop wasting time on misunderstandings, what would that change for your team or your family? I want to hear below👇
Get your personalized Self-Awareness report and start connecting!
➡️Take advantage of our Black Friday sale! until December 6, save $100.
https://softskillable.com/self-awareness-report/
Why This Winnipeg Business is Giving Away $60,000 of Work
This story is reprinted from the Winnipeg Chamber of Commerce.
Raise your hand if you’ve ever caught yourself thinking something like…
“I’m always busy working for my organization, and never ON my organization.”
“There’s an outcry of demand for my organization’s support, but people can’t find us. When they can, my team is small, and on the verge of locking themselves away with nothing but Netflix and a pint of Ben & Jerry’s if I put one more thing on their to-do list.”
“Even I’m scared to look at my website.”
If you work for a nonprofit in Winnipeg, your arm’s probably sore by now.
The bad news is, the path to solving this stuff is usually long, complicated and expensive. Coming up with KPI-smashing strategy, reinvigorating your culture and purging your website like your closet you’ve meant to refresh since 2017, takes time, talent and often, too much money.
The good news is, we know someone who wants to help.
Meet Honest Agency
For 24 years, Honest Agency has been at the forefront of brand building in Winnipeg and beyond. From their Exchange District office nestled in 191 Lombard Avenue, they work with local, national and international brands to create company personas, connect them with audiences, and make sure they look as good as they feel.
Plenty of agencies boast branding in the services section of their website. But check out Honest’s home page and you’ll see what sets them apart is they don’t just build brands.
“We build brands people love,” says Sherril Matthes, Honest Agency’s Partner and Organizational Strategy Lead. “These reflect the values of their stakeholders, deliver consistently on their brand promise and look great.”
And to do so, Sherril says, you have to get a little… personal.
“We’re known for the degree by which we invest in understanding our clients - their current situation and desired future state. We’ve been told by our clients that we dig deeper and build more clarity than any other agency they’ve worked with.”
Tireless research and investigation might not sound like your ideal first date, but this meticulousness enables Honest to craft brands that truly reflect the values and culture of the organizations they work with – which we think is downright romantic. But like Sherril notes, it is an investment – one that many nonprofits simply aren’t equipped for.
When you rely on volunteers, donations, and in some cases, wildly fluctuating government funding, every penny counts. Throw in a handful of staff managing a truckload of daily responsibilities, and it can be incredibly difficult to worry about anything that isn’t right in front of your face, directly contributing to your mandate.
Which sucks, because it’s important.
A strong brand is the backbone behind your organization’s appearance, messaging and culture. It helps you drive awareness, build trust, and attracts vital support from donors, volunteers, and partners. Without a clear identity and consistent messaging, their efforts might get lost in the noise.
Your brand helps craft a narrative that resonates, making it easier for you to connect with your community, amplify your mission, and ultimately increase your impact. It’s not just about a nice colour palette and logo—it’s about building a sustainable presence in the hearts and minds of Winnipeggers.
And you know this, because you’ve seen this. Honest is behind some of our province and country’s coolest rebrands working toward powerful goals, like helping establish CPHR as a national leader, protecting Manitoba’s fisheries with Fish Forward and reducing employee turnover with Manitoba Hydro’s Keeyask.
But now they’re launching an initiative aimed at bringing the juice to one deserving organization here in Winnipeg – for free.
A Refreshing Opportunity for Winnipeg Not-for-Profits
This fall, Honest Agency is offering a $60,000 brand transformation program pro-bono to one Winnipeg nonprofit or social enterprise.
It’s called The Lemonade Project. Pretty sweet.
The program includes a new strategic plan, a brand strategy and a rebrand, internal work to support organizational culture, and regular check-ins for up to two years.
“Everyone needs a new perspective once in a while,” says Sherril. “We take a fresh look at the logo and brand, but also where the organization is headed, where they can add the most value, and whether the culture is helping them get there.”
Anyone who wants to learn more or apply can hit this link to The Lemonade Project Application Form and follow the instructions. Then, a committee of Winnipeg executives in the not-for-profit and business community are responsible for evaluating, interviewing and choosing a candidate to participate. The application deadline is September 27, so make sure to apply or share with someone who might be interested soon.
When we first heard of The Lemonade Project, we were excited at the chance to share it, because we know this is what our members stand for at The Chamber – empowering local organizations to tell their stories, connecting across communities, and building a lasting, uplifting network.
Sherril says that’s the reason Honest joined The Chamber in the first place, to network and support our business community.
So for those interested in their own branding journey, we asked Sherril her best piece of advice.
“Play the long game. Branding is not a fast process, nor is it a ‘set it and forget it’ exercise. Getting your brand right the first time, nurturing it along the way and creating brand integrity will be the best investment you will ever make in your business.”
Hit this link to learn more about Honest Agency on their website.
