The Playbook for Running Successful Demo Days

Hosting a demo day shouldn’t feel like guesswork.
This guide walks you through what works (and what doesn’t).

Inside you’ll find:

• What Demo Days are & how they work 
• How to tell if they’re right for your association
• Ways to define your scope & revenue model
• How to get leadership buy-in
• Real-world success stories from other associations

Grab your free copy and start planning your first Demo Day.

E-Tech was honored for a second year in a row as one of Canada’s 50 Best Managed IT Companies for 2024

"We are thrilled to receive this recognition,” said Ian Evans, CEO & President of E-Tech. “2024 has been a transformative year for us as we’ve enhanced our services to better meet the needs of our clients nationwide. Being named on this prestigious list validates the dedication and hard work of our team in striving for excellence. This honor reinforces our standing as a top MSP, delivering outstanding solutions to our clients.“

The Personal Member Insurance Program

Be part of an exclusive group with one of the leading insurance providers in Canada.  

The Great Reset: Increase Accountability Without Eroding Empathy

Leaders often struggle to hold teams accountable without creating fear or prioritize psychological safety at the cost of performance. But what if you didn’t have to choose?

Join teamwork expert Liane Davey in this Stratford-hosted webinar to discover how to reset the balance between accountability and empathy. Learn practical strategies to drive results, foster trust, and build a high-performance culture—without conflict.

You’ll walk away with new research-backed insights and actionable tools to strengthen leadership, enhance communication, and create a more effective workplace.

📅 Date: March 5, 2025 | ⏰ Time: 12pm - 1pm EST
🎤 Featuring: Liane Davey
🔗 Register now!

Elevating Talent Management In Associations And Non-Profits: A Strategic Blueprint For 2025

In the evolving landscape of associations and non-profits, the art and science of people management are crucial for achieving mission-driven success. These organizations face unique challenges in attracting and retaining talent, yet they also hold distinct opportunities to foster purpose-driven workplaces that outshine private-sector competitors in areas beyond compensation. 

This article explores actionable strategies to address these challenges, leverage strategic advantages, and prepare leaders to manage and inspire diverse, multigenerational teams. Let’s reimagine how association executives and non-profit leaders can lead their teams toward extraordinary results. 

Path to Performance

Work Better. Together. 

Learn more about this leadership and team development program's three-phase process is designed to provide you with the tools to transform your team into a high-performance powerhouse that achieves results. 

Strategy Maturity Assessment

Easily uncover areas for accelerated progress and overcome obstacles your association may have with the formulation, planning and execution of its strategy.

Designed to be a first-line diagnostic to understand your strategy formulation and execution capabilities, this tool will help you gain a deeper understanding of your organization's approach to strategy. We’ll guide you through key areas like strategy formulation, operationalization, alignment, and review processes. The assessment will provide you with a clear picture of where to focus to elevate your strategic impact. 

Once you complete the survey, we will provide you immediate insights to help you identify the areas you need to improve in your strategy formulation and execution processes. In follow up to the survey, you will receive a complimentary report from one of our strategy experts that goes into further detail about your results.

Why Work with a Convention Bureau?

We get it—you’re managing multiple events, tight timelines, and high expectations. That’s where Meet in Penticton comes in. As your trusted convention bureau, we make planning seamless so you can focus on what you do best.

Here’s how we lighten your load:
✅ One Point of Contact – Save time with expert insights into venues, accommodations, and local services.
✅ Customized Solutions – From offsite programs to unique experiences, we tailor recommendations to your needs.
✅ Reliable Support – Logistics, coordination, and destination marketing assets—handled.
✅ Local Expertise – We connect you with the best providers and hidden gems to wow your clients.

Whether you’re planning one event or juggling several, we’re here to ensure your Penticton event runs smoothly and exceeds expectations.

Partner with us and let’s make your next event effortless!

Going AMS-Less: A Guide for the Modern Association

🚨 Is your AMS holding you back? 🚨

For years, Association Management Software (AMS) was the go-to for running associations. But today, it’s often more of a roadblock than a solution—rigid systems, data silos, and sky-high costs are no longer cutting it.

That’s why associations are making the bold move to go AMS-less. By embracing flexible, integrated ecosystems of best-in-class tools, they’re transforming how they operate and delivering exceptional member experiences.

Curious if your organization is ready to take the leap? 🧐

📥 Download our guide, Going AMS-Less: A Guide for the Modern Association, and discover:
- The 3 core platforms every AMS-less ecosystem needs
- A readiness checklist for your association
- The key to seamless integrations

It’s time to rethink what’s possible for your association. 💡

Driving the Member Journey: A new perspective on association marketing and engagement

Have your members suddenly decided that a computer – not a professional community – is how they will succeed? Are each of your digital initiatives working, but seem to be in a silo, disconnected from each other? And have you unwittingly become overburdened by "investing" in Social Media activities, new member management systems, and even more “zoom”, with little to show for it?

Today's organizations are faced with many challenges: Cost pressures. Unengaged members. Heightened competition from non-traditional sources. Changes in technology. And perhaps, older marketing strategies that might benefit from a new perspective.

A Google Goldmine: How to Leverage SEO and Google Ad Grants

⁠⁠⁠⁠⁠⁠⁠Nonprofits can boost their online visibility without straining limited budgets through two powerful free marketing tools: Google Ad Grants, which provides $10,000 monthly in free advertising space, and search engine optimization (SEO). These strategies help organizations increase their visibility in search results for cause-relevant keywords, similar to how for-profit companies market themselves.

Nonprofit Branding Strategy – 5 Keys to Succeed

Nonprofits can enhance their impact through five key branding strategies: differentiation, personalization, relatability, emotional appeal, and thought leadership. When properly executed, these approaches help organizations build stronger relationships with supporters and improve fundraising success.

Designed for veterinarians but easy enough for their patients to use.

The Ontario Veterinary Medical Association (OVMA) stands as Canada's preeminent veterinary association, dedicated to supporting veterinarians' well-being and professional development to further both animal and human health.  The design is modern and the interface is easy to use. The content editors have enjoyed working with Kentico and have taken pride in making the content interactive and engaging. The website is getting overwhelmingly positive reviews by the members that it serves and the staff that is managing it. 

Board Management Software Buyer's Guide

A comprehensive guide on selecting a Board Management vendor that will make your board happy and keep meetings focused on strategy.

Understand the different jobs your content can do for your association!

What do you want your audiences to take away from your brand storytelling?  We've put together a comprehensive guide to break down the different jobs your content does and how you can ensure you maximize the potential of your storytelling. Have a look! 

How Demo Days Became an Online Vendor Showcase Superpower

Discover how ASAE reinvented virtual expos with "Demo Days," a format that turned challenges into opportunities. Learn from over a dozen iterations how a shift to short, targeted demos and strategic data use transformed vendor engagement and lead quality. This case study reveals key insights and successful outcomes that could revolutionize your own virtual events.

Deciphering the Difference: ASAE’s Demo Days vs. Virtual Expo Halls

Curious why ASAE's Demo Days have become a massive success while virtual expo halls flopped? Discover how this innovative vendor showcase format has transformed non-dues revenue and member engagement. Learn what sets Demo Days apart, how it benefits vendors and members, and if your organization could implement a similar strategy. Explore key lessons from ASAE's experience and see how you can take your digital initiatives to the next level. Read on for insights!

E-Tech Awarded one of Canada’s 50 Best Managed IT Companies for 2023

“I’m absolutely delighted to learn of our win,” Said Ian Evans, CEO & President of E-Tech. “It has been a pivotal year for us advancing our service offering to better serve our clients across the country, so our inclusion on this list is confirmation of the team’s commitment to excellence throughout 2023. This achievement affirms our position as a leading MSP, offering best-in-class solutions to our clients.”

Unlocking the Future: Next-Gen Membership Models Transforming Canadian Associations

Revolutionize Your Association: Discover How Leading Organizations Are Redefining Membership in Canada! 

Dive into the world of innovative membership models that are meeting the diverse needs of today's professionals across industries. 

From tiered access to subscription services, learn how they're engaging members and making an impact. 

Ready to transform your approach and engage your members and stakeholders like never before? 

Attract And Engage Younger Members In Your Association

Having a diverse membership base that includes the younger generations will help you foster creativity, and strengthen your association’s voice in this changing world.

Let’s explore actionable strategies that will help your association thrive in this age of diversity and digital evolution to attract and engage younger members.

Build Winning Member Journeys with a Technology Ecosystem with Jeff Horne

Learn more about using a technology ecosystem and how to leverage a tech ecosystem to create a smooth member journey in your association.

Here’s what we talked about in our super insightful session with association technology experts Jeff Horne and Farhad Khan

Highlights of this Episode

• Evolving Technology Landscape: Shift from traditional systems to more modern and interconnected tools to create a seamless member journey. Dramatically improve your member engagement and member experience within your association.
• Strategic Integration Systems: Strategic approach to technology selection in your association to ensure it meets the needs of your members. Find out the right questions to ask your vendor for the best solution.
• Technology to Boost Operational Efficiency: Empower your team by choosing a technology ecosystem that boosts job satisfaction and productivity, ultimately boosting your association’s growth.
• Technology Challenges and Overcoming Them: Navigating Association Management Software challenges to maintain a high-quality member experience in your association.
• Trends and Future Direction: Current trends and future of association management technology to enrich your overall association’s experience.

Top 10 Membership Engagement Strategies

For your membership association, keeping members engaged and on board is vitally key to your growth.

It's all about consistently offering something valuable that really clicks with what your members are looking for and what they need as they grow and change. 

Let's dive into some cutting-edge ways to make sure your members feel connected and valued:

1. Understand Members Needs

Use data analytics to understand member preferences and deliver personalized content and communication. 

2. Member-Only Benefits

Ensure your top benefits are exclusive to members, such as access to events, specialized research, tools, or software that can help them in their professional growth.

3. Must-Attend Events

Host events with compelling speakers and relevant topics that draw members together and provide learning opportunities.

4. Host an Annual Celebration Event

Host a flagship event that serves as the highlight of the year, offering unparalleled networking, learning, and professional development opportunities.

5. Foster Knowledge Networks

Support the creation of special interest groups within your association to cater to the diverse interests and sectors of your membership.

6. Celebrate Your Members

Implement a recognition program to celebrate member achievements, contributions, or milestones within the association or their professional field.

7. Grow Through Mentorship

Establish mentorship opportunities that allow experienced professionals to guide newer members, fostering a sense of community and support.

8. Listen and Evolve

Monitor engagement through participation rates, renewal rates, and active involvement in association activities to identify areas for improvement.

9. Build Strategic Partnerships

Partner with other organizations, universities, or industry leaders to provide additional resources, events, or benefits that can enhance member value.

10. Embrace Tech Innovations

Consider developing a mobile app that allows members to easily access resources, update their profiles, register for events, and network with peers.

Rolling out these strategies isn't just about putting plans into action, it's about crafting them with your members professional aspirations and personal passions in mind. 

Staying innovative and always listening to what your members have to say is crucial in nurturing a community that's not just active, but loyal and deeply connected. 

Discover more about MemberView and connect with Jeff Hanlan, our President, by visiting our website at www.memberview.ca. For direct inquiries, email jeff@memberview.ca or call us at 905-551-3254. We're here to transform your membership strategy and ensure your association's success.

Learn why ASAE is moving towards a data centric platform and away from the traditional AMS

Like most associations, for decades ASAE has had a traditional technology, AMS-centred stack as the core of their business systems infrastructure. Two years ago, ASAE started to explore alternatives to the traditional model, and now are beginning the rollout of a new suite of tools that will transform and modernize the organization. Key to this transformation includes embracing an ecosystem approach to software: use purpose-built tools, connected together, focusing on the member experience.

Watch this session to hear directly from ASAE's Chief Information and Performance Excellence Officer, Reggie Henry, on why they are embracing this approach, and how Wicket is a cornerstone of the solution.

Maximizing Supplier Value from the new CSAE Association Marketplace

As an industry supplier, you may be wondering how to best target your association audience. This video shows how to maximize your value, whether it be with a free or a paid listing.

Designed to generate qualified leads and maximize brand awareness, the new CSAE Marketplace (powered by Insight Guide) is designed to provide useful engagement tools for members, qualified leads for suppliers and non-dues revenue for the association.

Take 5 mins to see some of the amazing features like Member Perks, Featured Content and showcased videos.

The Role of AI Operations (AI Ops): Charting a Path for the AI Revolution in Associations

Given the rapid evolution of AI, dedicating a person to staying abreast of AI developments is crucial to prevent it from becoming a distraction. The AI Ops role extends beyond technical implementation, fostering a  Through their work, the AI Ops specialist enables associations to utilize AI effectively, showcasing measurable results and achievements and ensuring a bright AI-driven future.